Tech obsessed, smart home living product leader who loves to launch useful software products and experiences that delight.


VP of Product & Design, AdParlor; Toronto, ON — 2018-Present

  • Partner closely with engineering, product, and operations teams
  • Provide thought leadership to develop the right product strategy
  • Collect and analyze feedback to shape end products
  • Foster a culture of product innovation and excellence
  • Mentor 15+ reports in their roles, and how make enact a strategy
  • Meet with clients to pitch new business and gather product feedback
  • Oversee the conceptualization, development and launch of SaSS offering

Director of Product Design, AdParlor; Toronto, ON — 2015-2018

  • Managed Product Design, Client Design and Marketing Design teams
  • Launched a creative-at-scale product + service initiative
  • Measured KPIs and financial impact of features
  • Ensured the highest standard of design and user experience

Product Designer, AdParlor; Toronto, ON — 2013-2015

  • Designed and oversaw launch of new SaaS platform
  • Implemented a design methodology and UI pattern library
  • Advocated for tools to streamline the design-to-build process
  • Hired additional product designers
  • Rapidly produced multiple concepts and prototypes

UX/UI Designer, Achievers; Toronto, ON — 2011-2013

  • Designed white label recognition platform for international customers
  • Produced sketches, wireframes, mockups and prototypes
  • Gathered and evaluated user requirements in collaboration with product managers, engineers and customers

Graphic Designer, Watt International; Toronto, ON — 2010–2011

  • Designer on the McDonalds Canada account
  • Designed initial concepts for digital motion menu boards
  • Conceptualized and designed McCafé brand pieces
  • Conceptualized and designed Filet-o-Fish “Get Hooked” campaign

Digital Design Diploma, Vancouver Film School, Vancouver, BC — 2010


Attention to Detail    User Experience Design   Interface Design   Product Strategy Leadership  Problem Solving    B2B & B2C Products    IoT Tech Social Advertising  Retail Marketing   Responsive Design   Typography • Art Direction • Collaboration • Mentorship


References available upon request.

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